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Then you get to look inside and see what’s there. A shiny new thing carefully wrapped in cardboard to keep it safe. When you pull a tab, the cardboard slides apart easily. So let us read more about I Will Do Packaging Box Design And Product Box Design.
I Will Do Packaging Box Design And Product Box Design
It makes you want to place another order. This simple ritual can mean a lot to your customers, so it’s important to do it right. This will happen if the packaging design is good.
This I Will Do Packaging Box Design And Product Box Design article will show you the six basic steps to designing product packaging and will give you tips on how to make your designs better.
What is the design of product packaging?
Product packaging design is the process of making the containers that your products will be stored in. It affects how they look and feel, how well they protect what’s inside, and how fun it is to open them.
Why is it important to design product packaging?
If you have an online store, the first time a customer sees your products is when they take them out of the box. It’s a great chance to give them a great first impression of your brand.
Because your online business doesn’t have a store layout or great employees to show potential customers, your package design is an important part of your brand.
A poll by Ipsos found that 66% of people said that the materials used to package a product often affected their buying decision. This means that how you package your products can greatly affect how much money you make.
The 6-step process of designing custom packaging
From research to testing, there are a few things to consider when making good packaging. Here are six easy steps for how to do it.
Specify your product and target market.
You must first figure out your product and who will most likely want to buy it. This means giving answers to things like:
- What is its size and shape? Think about how big your product is and how much it weighs. For instance, if you sell curtain rods, you might want to think about packaging that works well with long, thin objects. If you sell paperweights, think about ways to package them that are stronger and last longer.
- What does it consist of? Are your products fragile? Do they have an expiration date? If your items are made of thin glass, you must consider how to package them, so they don’t break during shipping. And if you’re selling something with a limited shelf life, like food, you must include ways to keep it fresh, like ice packs or sealed bags.
- Who are you trying to reach? Know who you’re selling to. For instance, if you sell chainsaws to serious tradespeople, a glittery pink cardboard box might not be the best way to package them.
Look into the competition.
The next step in making your packaging ideas is looking into your competitors’ actions. See what is already being used and decide what could work best for your products.
- Go to a store that sells products that are similar to yours and watch how things are set up. Note the colors, shapes, and materials used to package similar products.
- Look at the sites of your favorite online stores. Look for similar products and pay attention to how they are packaged. Check out what people are saying about the packaging in the customer reviews. You might want to watch for bad reviews to see where you can make changes.
- Look on YouTube to see if there are any unboxing videos for your product. They’ll tell you much about what people enjoy about the startup process, which might give you some creative ideas.
- Look online for your product’s category and the way it’s packaged. This will give you a good look at how things are done. Most of the time, sites like Pinterest and Etsy have good examples of how to package something.
Determine your product’s specifications.
Now it’s time to figure out what kind of physical and legal packaging your item needs. This is what you need to find out before you can start designing.
It can save you much trouble if you do it right. Here is where you decide what packaging material you’ll need to safely store your products, considering their size, weight, and how far they’ll travel.
Some products must also be packaged and shipped in a way that follows the law. For instance, the FDA has strict rules about packaging, labeling, and storing food and beauty products. Ensure you find out what rules are in your area for the product lines you want to sell.
Create your package idea.
Once you know all the technical details of your packaging needs, you can start designing the packaging. This is where your product’s technical and logistical needs meet your creativity and your brand’s personality. You can always use pencil and paper to make rough sketches of your package mockups.
Still, it would be helpful to have exact diagrams and box sizes before sending them to a package to be made. It’s a good idea to spend money on software to help you turn your design ideas into high-quality artwork and typography ready to print.
Suppose you recognize how to utilize a computer. In that case, you can go directly to graphic design programs like Adobe Illustrator or Photoshop to plot out packaging die lines and choose the design features and fonts you want to use. When designing, think about how much each type of packaging will cost. What will affect your costs is:
- Depending on the materials you choose: You will use plastic, right? Cardboard? Cardboard with ridges?
- The sizes of your packages: The cost will increase with more materials you use.
- Depending on the type of packaging you pick: Is a box whose lid is separate? Is it a box that has two sections? Is it a tube made of aluminum? Is it a box including one or three closure tabs?
- Size of your logo or art: Companies that make packaging will charge you based on the size of the logo you want on your packaging.
- Where you put your logo or piece of art: Will you just put it on the box’s front? Perhaps a note on the interior of the lid? Or will you put it all over your packaging?
Prepare your packaging for printing and then print it.
During pre-press, you decide on the final artwork for your packaging and the exact colors you want your printers to use. It’s also where you ensure your specs meet your printer’s needs. For example, if your printer says all files must be sent as .psd or.jpeg, you must send them in those formats.
Get a test print of your packaging to see how the colors look if you can. When a color is printed on different packaging, it can appear very distinct from how it looks on a computer screen.
Examine the package
Once you return your packaging materials from the printer, it’s time to test them. Test everything, including how it looks and how well it works.
Pack one of your product lines using your new packaging idea and materials, then throw it around to see how it will be delivered. Be rough, and shipping can be pretty hard on things physically.
During the testing phase, you can find and fix problems that might happen. If your goods are getting broken, go to the drawing board and change your materials, so you don’t get any more bad reviews.
After you’ve checked how long your packaging will last, you should check how simple it is to open. If one of your packages has to be opened with a sledgehammer and a blowtorch, your customers won’t buy much from you again.
Conclusion – I Will Do Packaging Box Design And Product Box Design
Try to get a family member or friend to act out an unboxing video so you can see what they like or dislike about the packaging. Lastly, ask other people what they think of your packaging design.
You can ask family members or use polls on social media. Instead of asking if they like it, ask them specific questions about how it looks. So this concludes the topic for I Will Do Packaging Box Design And Product Box Design.